Builders & Doers How to Create Videos Your Audience Actually Wants to Watch - Tim Bradley | 09
Is your brand struggling to cut through the noise online? Are you pouring money into video but not seeing results? Tim Bradley, co-founder of Pennant Video and a master storyteller, is here to share with us the critical mistakes businesses make and reveal the strategic framework that actually drives conversions.
Discover
🟣 The surprising signs it's time to invest seriously in video
🟣 The breakdown of the "Video Marketing Trifecta" (Anthem, Explainer, Endorsement)
🟣 Where to start for maximum impact
Learn how to inject creativity into even the most "unsexy" industries, why AI isn't the magic bullet (yet!), and the simple trick that makes your videos feel instantly more genuine.
Connect with Tim
https://www.linkedin.com/in/tim-bradley-pennant/
The Searchlight is a weekly briefing on leadership, venture, and building in the age of AI. Every Friday.
Timestamps
00:00 - Intro
01:01 - Introduction to Video Marketing
02:46 - Recognizing the Need for Video Marketing
05:50 - The Video Marketing Trifecta Explained
08:52 - Common Mistakes in Video Marketing
12:00 - Creativity in Technical Storytelling
14:47 - Understanding Your Audience
17:49 - The Role of AI in Video Production
20:40 - Authenticity in Video Marketing
23:46 - Practical Steps for Genuine Storytelling
25:15 - Final Thoughts on Storytelling