Financial Feminist 274. How to Shift Your Money Mindset and Earn More in 2026 with Mimi Bouchard
12 snips
Feb 5, 2026 
Mimi Bouchard, entrepreneur and founder of the Activations audio app, helps people reprogram money beliefs and build financial wellbeing. She explores identity shifts that surface opportunity. She discusses why mindset often matters more than math. She walks through noticing limiting thoughts, practicing small daily shifts, and getting comfortable with having more money.
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Reprogram Your Brain To See Opportunity
- Changing your identity rewires the brain's Reticular Activating System to surface opportunities you previously ignored.
- Tori Dunlap and Mimi Bouchard explain that new beliefs make you notice possibilities like networking or asking for raises.
Mindset Trumps Math Skills
- Mindset shapes identity and drives financial action long before numbers do.
- Mimi insists you can create wealth without being a "numbers person" by changing how you see yourself.
Question The Thought Before Believing It
- Notice recurring negative thoughts and ask, "Is that thought true?" to interrupt limiting beliefs.
- Reframe external events (like a failed raise) as situational, not proof of personal failure.