1156 - I Deleted 700 Podcast Episodes and Traffic Went Up

00:53 - A simple filter forces you to decide whether each piece of content supports what you sell today.

01:50 - Over time, old material piles up and dilutes your message. 

02:44 - YouTube acts as both a discovery engine and a long-term archive. 

03:08 - Email sends people directly to the content that drives sales. 

03:44 - A second email to unopens captures attention you would have otherwise missed.

04:11 - Each recording becomes multiple assets across different formats.

04:43 - The system works because it’s repeated consistently.

05:29 - YouTube builds authority while email deepens connection. 

06:25 - Real client conversations spark ideas that resonate with future clients.

07:20 - Repeating a simple system creates predictable results.