Limited Supply S6 E3: The Best Hacks to Build Brand Awareness
34 snips
Nov 22, 2023 Topics discussed include creating products for charitable causes, an app that donates money from receipts, the power of network effects in Shopify apps, the intersection of retail and media at Showfields, Google's pricing transparency initiative impact, the impact of Black Friday on shopping habits, generating brand awareness for small brands, utilizing third-party retailers for marketing success, the importance of a welcome flow in e-commerce, the power of organic marketing, and top Black Friday deals and earnings.
AI Snips
Chapters
Transcript
Episode notes
Showfields Pop-Up Experience
- Nik recounts Showfields' model of tiny branded rooms and steep monthly fees that many founders paid.
- He noted brands like Eight Sleep reportedly paid ~$30k/month for presence and investor demos.
Checklist Before Paying For A Showroom
- Evaluate experiential retail by comparing its true cost to running your own pop-up and estimating CAC from foot traffic.
- Ask who actually visits for your product, what content you get, and for evidence of revenue lift.
Why Showroom Hybrids Struggled
- The hybrid model of curated showrooms rarely scaled because brands didn't fully commit to retail.
- True retail winners either owned the channel or leaned into big-box distribution.