Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals Episode 147: How To Use LinkedIn Stories for Business
Today's solo episode is all about how to use LinkedIn Stories to engage and interact with your network on LinkedIn.
Have you noticed something new under your LinkedIn profile yet? LinkedIn has just introduced Stories. And if you're wondering how you can use this new feature to support your business, this episode is for you.
This week on the podcast, I share everything you need to know about LinkedIn Stories. As you may know, Stories have been a feature on other social media platforms for a while now - see Instagram, Facebook, and Snapchat. Like on other platforms, LinkedIn Stories stay on your profile for 24 hours. You have the ability to add up to 100 Stories per day, with a max length for a video story of 20 seconds. This gives you a lot of room to create and share short, quick, and engaging content that is both lightweight and image-focused.
If you want to find out how to get your network to engage and interact with the content on your Stories so you can strengthen your community on LinkedIn and promote your business, don't miss this episode!
You will learn…- What LinkedIn Stories are and how to create a Story by adding an image, a video, or by creating a video post.
- Five different ways to come up with content that will help you start conversations with your network.
- Who can see and reply to your Stories, how to add stickers or text, and how to choose from the available colour options.
Resources linked to this episode
How to Use LinkedIn to Build a Powerful Network - article.
How to build a network on LinkedIn you want to connect with - article.
And, How to use LinkedIn Stories for business - article.
Do you want to learn more about using LinkedIn for business? LinkedIn VIP IntensivesTo work with me on a 1-to-1 basis, every month I offer LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile. I also help you build a content strategy plan and teach you how to use LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go!
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