High Intensity Business 513 - The HIT Machines That Make You Money — A HIT Brand Deep Dive for New Strength Studios (with Pete Cerqua)
Apr 30, 2025
In this engaging discussion, guest Pete Cerqua, a million-dollar trainer specializing in HIT, shares his expertise on selecting the right equipment for strength studios. He dives into the pros and cons of popular brands like Med-X and Nautilus, emphasizing the importance of loving your gym kit. Pete also highlights innovative strategies for purchasing equipment wisely, avoiding scams, and ensuring exceptional client experiences. His entrepreneur journey from prison guard to trainer is inspiring, showcasing a path to success in the fitness world.
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Refurbish Equipment With Paint
- You can easily refurbish and paint used equipment frames yourself to fit your studio's color scheme.
- Using inexpensive paint like Rust-Oleum with an eggshell finish creates professional results.
Equip To Match Training Style
- Buy equipment that fits your preferred training style and training needs.
- Combine brands if needed, refurbishing pieces to maintain a consistent aesthetic in your studio.
Med-X's Ergonomic Advantage
- Med-X machines stand out because their weight stacks are raised eye-level, easing frequent weight changes.
- This ergonomic setup reduces trainer fatigue over many daily sessions, supporting longevity.