High Intensity Business

What actually makes a great personal trainer? How does a client actually get a great HIT workout session? This episode features HITuni Founder Simon Shawcross, who also happens to be a master personal trainer with tens of thousands of client sessions conducted, and we go through what every personal trainer and strength studio owner should do to give each client a great high-intensity training session. We go into things like how to get the best out of a client, the specific type of language you should use or avoid, corrective instruction, leading clients to failure, making individualized adjustments, and more! This was previously a members-only episode that received a lot of positive feedback, and if you're looking to step up your client experience, this is a great one to help you get to the next level! ━━━━━━━━━━━━ Personal Trainers and Studio Owners: Get a FREE course to grow your strength training business ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence ━━━━━━━━━━━━ Get 10% Off HITuni – Use Code "HIB10" at Checkout Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How do highly successful HIT strength studios generate leads and do marketing that gets them thousands in monthly revenue? We've used this one simple, powerful system to help many new HIT fitness businesses in our community add an average of $10k each month, and we'll walk through how you can do the same from start to finish. I'll go through things like how to reach out effectively, specific marketing tactics, effective time management, and how you can put it all together and execute efficiently without being overwhelmed. If you've been looking for a system that's been proven to get real-world results in growing revenue over and over again, this episode is for you! ━━━━━━━━━━━━ Get a FREE course (and the RAFO Framework) to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

You want to build a successful strength training business, but you also want to build a strong family and not miss out on your kids growing up — how could you possibly do both? Vital Exercise Founder and family man Ted Harrison talks about how you can build a successful fitness business while being a present parent. We go over how you can approach managing your business while making meaningful time for your family, how you can be a responsible parent if your workday is packed, and the right way to look at your priorities in life so that you can be successful in the long term. Plus, we go into some surprising changes in Ted's approach to HIT, training clients on GLP-1s, common gym injuries, and more. If you're a personal trainer or a strength studio owner who wants to build both a strong family and a successful HIT business, this episode is for you. ━━━━━━━━━━━━ Get a FREE course to grow a great strength training business like Ted's here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How do the biggest and most successful strength studio owners and trainers get clients while still having enough time for living life? MaxStrength Fitness owner Jeff Tomaszewski explains how he grew a massive strength training business while building a strong family and raising his kids the right way. We talk about how to manage your time properly, the right way to do marketing if you want to actually get your ideal clients, and how to convert skeptical prospects that are a great fit for your services, even if they say "no" the first time around! We go into detail on all of that, and more — you'd be surprised at some of the things Jeff says you should do that don't typically fit what you'd expect a HIT veteran would, especially when it comes to lead generation and closing clients. Talking with Jeff is always great, and I really hope you dig into this episode, especially if you're looking to start or grow your own strength training business! ━━━━━━━━━━━━ Build your own successful strength studio like Jeff — get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Tired of struggling to grow your strength training business and want to know the secrets to getting – and keeping – high-ticket clients? SuperSlow LA's Ben Fisher joins us to talk about how he went from being a skeptical carwash owner to going all-in on High-Intensity Training — this is the story of how he went from trying to go through life and business with the handbrake on to putting the pedal to the metal. How did he get so good at attracting clients? How does he keep them coming back, despite setbacks? How does he manage his time in a way that helps him grow the business without sacrificing time with his family? That, and so much more (including an interesting tidbit about AI)! Everyone wants to scale and become successful, but not everyone knows how to start, much less find the right path to the peak — Ben's on track to do it all, so if you want to do the same, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Clients hitting walls, losing focus, and quitting on the most meaningful reps too soon? Is it the client's fault or the trainer's, without even realizing it? Paradox Strength President Janaya Skye returns to the podcast to talk about something that many trainers don't realize: if you ignore your central nervous system, you're leaving a lot on the table. We dive into how your CNS can affect your workouts and client sessions, what happens – and what to do – when your clients start tuning out instructions, why that happens, and some specific, real-life situations and how to approach them. Make sure that you get those last, greatest reps in to really get the most out of your sessions — tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What really matters if you want to fine-tune your body composition and optimize for lean muscle mass? Exercise Scientist and Head of Research at MacroFactor Dr. James Steele returns to the podcast to talk about the science behind measuring body fat using different methods, the effects of strength training on advanced trainees trying to optimize body composition, and what you can learn from years of data on what really matters. We also go into what tools you can use, the little things that make a big difference, and what you should aim for when looking to optimize and progress. If you want to know what things really matter when it comes to body composition, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What's the Best HIT Workout for building muscle and getting shredded? Smart Strength Austin Founder Skyler Tanner talks about how he's building lean muscle with the latest evidence-based approaches to both the strength training and nutritional aspects of his current regimen. We dive deep into what the best available research right now can tell you about rep ranges, time under load (TUL), exercise variety, cutting phases, weight vests and bone density, adjusting client workouts and nutrition, and so much more! Get caught up on what one of the best HIT experts is doing to build lean muscle and improve body composition today — tune in to this one now. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What's actually involved in successfully selling a HIT Business? Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital Michael "Mike" Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build and sell a highly valuable strength training business the right way, as well as avoiding the many hidden headaches that you can run into. Mike talks about how you can increase the value of your HIT business, the right people to talk to (and who to avoid), how to fix the weak points of your business, industry secrets and pitfalls to watch out for, and more. Even if you aren't looking to sell your strength training business right now, you can supercharge your HIT studio with the gems Mike talks about when it comes to building a high-value HIT studio — make sure you tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Want to know how GLP-1s could change the way you help your personal training clients build muscle, stay healthy, and get great results for the long term? Dr. Ben Bocchicchio is an award-winning athlete and a prolific and highly respected figure in exercise science, fitness and wellness, rehabilitation, and even the legal field. He is also the author of 15 Minutes to Fitness: Dr. Ben's SMaRT Plan for Diet and Total Health. He joins us to talk about his thoughts on GLP-1 use alongside strength training — he explains what they are, their possible benefits beyond just dropping weight, and some worries about side effects and keeping progress after people stop using them. The conversation then moves to practical tips for trainers, where we cover how to talk about using these with clients, what doctors often suggest alongside them, and smart ways to use this topic in your marketing content. This episode is a great starting point if you've ever wanted to get a balanced understanding of GLP-1s as a personal trainer and strength studio owner. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here