Creator Science #195: Why (and how) to ask your audience why they DIDN’T take action
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May 28, 2024 
Jeremy Enns and Justin Jackson, both podcasting experts, dive deep into why audiences often hesitate to engage with podcasts. They explore insightful feedback revealing why listeners may not take action, discuss the importance of quality production, and highlight the role of data in understanding audience preferences. The duo emphasizes the need for creators to ask targeted questions to connect deeply with their audience, and navigate the challenges of engagement while balancing listener dynamics and content strategy.
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Quality over Forced Consistency
- Prioritize quality over forced weekly consistency in podcasting.
- Consider skipping an episode and communicating transparently with listeners if content doesn't meet standards.
Sampler Listening Habits
- Podcast listeners vary in their listening habits, with some sampling multiple episodes and others only one.
- Time constraints are a major factor preventing more frequent listening.
Work-Related Content and Leisure
- Some listeners avoid work-related podcasts during leisure time, preferring escapism.
- This presents a challenge for creating engaging work-related content for casual listening.