#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team

Dec 23, 2024

Join Ding Zheng, co-founder of EventShark, as he brings his charisma to a lively celebration of the Exit Five community. The team reflects on their impressive growth, revealing that focusing on community as a product led to nearly 80% growth. They dive into the hottest B2B marketing topics for 2024 and teasingly preview what's coming in 2025. The fun escalates with games featuring marketing trivia and holiday spirit, revealing insights that make B2B marketing both engaging and entertaining!

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Intro

00:00 • 5min

Celebrating Community: A Virtual Holiday Gathering

05:22 • 6min

Reflections on Growth and Community Building

11:20 • 6min

Growing the Newsletter: Strategies and Achievements

17:01 • 5min

Celebrating Community Contributions

22:16 • 14min

Holiday Games and Marketing Insights

36:29 • 11min

Enhancing B2B Marketing through Community Engagement

47:44 • 7min

In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng, sales rapper and co-founder of EventShark, and provide a sneak preview of what's in store for 2025.

Dave and the team cover:

2024 stats: How treating community as a product drove nearly 80% growth this year
The hottest content topics in B2B marketing in 2024
What's ahead for the Exit Five community in 2025

Timestamps

(00:00) - - Intro to the Exit Five Team
(12:12) - - Exit Five’s Year in Review
(14:10) - - Community Growth Stats
(18:04) - - Exit Five Content Strategy
(20:08) - - Community Awards
(26:50) - - Gameshow with Ding Zheng
(44:35) - - What’s in store for 2025
(51:47) - - Closing remarks

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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