#160 - Lessons From a 7 Figure Gym Owner - Nick Haince

Today, I sat down with Nick Haince, Founder and President of Capital Strength. He oversees all Sport Performance Programs at Capital Strength. He has been in the industry for 15 years and has worked with a wide range of ages, abilities, injuries and levels of sport. He has helped develop hundreds of local amateur, college and professional hockey athletes in his 12 years of Hockey performance development. He has guided athletes from AAA to Professional and continues to lead the CSTS Summer Hockey program alongside his Strength Staff. He is very proud of his team of Coaches and the community they get to work with every day. As a Kinesiologist, he has successfully worked with and rehabbed several post-surgery patients, including Knee Replacements (half and full), Hip Replacement, ACL reconstructions, and Shoulder and Hip Labrum surgeries.

We discussed

00:49 – Capital Strength (Ottawa) and what’s new
01:12 – Community engine: run club, golf tournament, summer social
02:01 – Recovery upgrades (sauna/cold plunge tweaks)
02:37 – Movember charity Saturdays (donation workouts)
05:39 – The “memberships/day” trap vs. making people feel part of something
09:43 – Ads vs. brand: stop playing a game you can’t win
15:32 – Landing page + welcome video + tightened SOP
13:02 – Onboarding in the wild: free trial classes & first-timer protocol
19:00 – Facility fit-out lessons (office/industrial → gym flow)
20:53 – Being seen as “the gym + the clinic” (referrals both ways)
22:04 – Grand opening: new clinic space
25:06 – Hybrid offer: assessment + membership access to both sides
44:08 – Leadership at scale: running a 16-person team
44:42 – Staff buy-in: “hands-up” coaches & investing in engagement
01:00:41 – Content moat: launching the Capital Strength Podcast

Find Nick
Website - https://capitalstrengthts.com/
Personal Instagram - @nhaince
Business Instagram - @capital_strength_ts
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Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

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Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
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Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

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