Health Tech Nerds Radio How ACCESS unlocks innovative digital care models for original Medicare | Amanda Rees (Bold)
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May 1, 2026 Amanda Rees, CEO and Co-Founder of Bold, leads an AI-powered healthy aging platform for Medicare members. She discusses building digital programs around falls prevention, chronic condition support, weight and pain management. The conversation highlights member agency, device-agnostic design, and how CMMI ACCESS creates a new payment pathway and expands reach into original Medicare.
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AI Clinic Plus Lifestyle Programs For Healthy Aging
- Bold focuses on healthy aging by combining an AI-powered clinic and AI-driven lifestyle programming for Medicare members.
- The platform targets exercise, education, behavior change and community support to help members build habits that improve health span.
Falls Prevention As A Behavior Change Lever
- Bold started with falls prevention because falls often mark a steep health decline and tap into a common latent fear that motivates behavior change.
- The company frames interventions around member agency, using strength, balance, and mobility to enable activities members value rather than clinical restriction.
Movement As Medicine To Convert Non-Exercisers
- Bold positions itself under a movement-as-medicine umbrella that spans fitness benefits and programmatic MSK care, prioritizing restoration of activity.
- Their aim is converting non-exercisers with low-friction, short sessions that scale to meaningful weekly activity.