Amanda Rees, CEO and Co-Founder of Bold, joins to discuss Bold's AI-powered healthy aging platform and how CMMI ACCESS fits into a model the company has already been building in Medicare Advantage.
Bold started with falls prevention and has expanded into chronic condition support, weight management, and musculoskeletal pain — delivered digitally and without requiring additional devices. The conversation covers how Bold thinks about behavior change, and why the platform is designed around member agency rather than clinical control.
The bulk of the discussion focuses on ACCESS. Amanda notes that hundreds of thousands of original Medicare members have expressed interest in Bold and been turned away — there was no payment pathway. ACCESS creates one. It also removes the provider referral requirement, which unlocks a channel Bold has been building toward with ACOs and provider groups who already advocate for exercise but couldn't realistically refer original Medicare members into the program.
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