Life Matters - Full program podcast

Is dynamic pricing coming to Australian supermarkets and the end of letters

Mar 4, 2026
Aaron McEwen, behavioural scientist and workplace futurist, offers quick tips on spotting toxic workplace traits. Roxanne Missingham, chief librarian, reflects on the cultural weight of letters and the Rebel Hearts display. Professor Gary Mortimer, retail expert, and James Purtill, technology reporter, unpack electronic shelf labels, dynamic and personalised pricing, AI shopping agents and what that might mean for shoppers.
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INSIGHT

Beacons Could Trigger Personalised In Store Discounts

  • Personalised pricing could be delivered via in‑store beacons and loyalty apps detecting your location and visit history.
  • Gary Mortimer describes near‑frequency beacons that identify shoppers and trigger tailored discounts in specific aisles.
INSIGHT

In Aisles Dynamic Pricing Faces Practical And Trust Barriers

  • Real‑time dynamic pricing in physical aisles raises practical and reputational challenges like changing prices while customers shop.
  • Gary Mortimer highlights confusion if prices shift as people browse or reach checkout, making retailers wary of full rollout.
ADVICE

Label Personalised Prices To Protect Consumers

  • Introduce disclosure when personalised prices are shown so consumers know a price derives from their data.
  • Alan Fels (reported by James Purtill) suggested retailers should label unique personalised prices at point of sale to increase transparency.
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