#95 Broadcasting on TikTok: How One Attorney Conquered Imposter Syndrome

Jennifer Nelson Flynn never expected to become a TikTok creator. As a fractional general counsel at Dorf Nelson with inhouse counsel and chief privacy officer experience spanning from Arizona Beverage Company to Prestige Consumer Healthcare Inc. and Zevia PBC, she initially joined the platform anonymously just to learn about skincare and her long COVID symptoms from other users.

In this episode of Lawyers Who Learn, host David Schnurman discovers how Flynn's curiosity transformed into something much bigger. Her daughter showed her TikTok's educational side, and Flynn dove deep into Korean beauty products, researching ingredients and testing routines. When the results showed up on her skin, she decided to pay it forward.

Now Flynn runs two TikTok accounts under Glow Legally Blonde. One teaches skincare routines involving toners, serums, and the skin flooding technique she learned from Korean beauty influencers. The other helps people navigate dysautonomia and postural orthostatic tachycardia syndrome (POTs), sharing practical tips about hydration, compression socks and managing symptoms the medical community is still learning about.

Flynn goes live for an hour at a time, talking directly to her audience without scripts or heavy editing. She records shorts right in the TikTok app and posts consistently to build her following organically. The most surprising benefit? Her confidence as a lawyer has soared. Speaking live to audiences honed her communication skills even more, enabling her to speak clearly and concisely with clients and focus her naturally fast-moving thoughts.

Her advice to lawyers hesitant about social media is simple: your unique perspective matters, the learning curve is manageable, and the algorithm rewards consistency over perfection - but if you are speaking about your own legal practice, don’t forget to abide by the rules of professional responsibility and lawyers’ advertising!