The Rich Roll Podcast

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Blake Mycoskie: The More You Give, The More You Live

Nov 23, 2020

Guest

Blake Mycoskie

In this engaging conversation, Blake Mycoskie, founder of TOMS Shoes, reflects on his journey as a change-maker and entrepreneur dedicated to personal growth. He discusses the importance of internal well-being over external validation and shares transformative experiences of anonymous giving. Blake also introduces his new initiative, Madefor, emphasizing sustainable habits and emotional healing. The talk delves into the interplay of rationality and spirituality, advocating for conscious entrepreneurship and the power of vulnerability in achieving true fulfillment.

01:55:25

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insights

INSIGHT

Work Ethic from Tennis

Though not the most talented athlete, Blake Mycoskie learned to outwork others in tennis.
This work ethic proved invaluable for his entrepreneurial journey.

insights

INSIGHT

Enneagram Type Seven

Blake Mycoskie identifies as an Enneagram Seven, the Enthusiast.
He believes personality types are hardwired, but our upbringing provides the "software."

insights

INSIGHT

Existential Crisis at TOMS

Despite achieving external success with TOMS, Blake Mycoskie felt unfulfilled.
He realized that external validation doesn't equate to lasting happiness.

Get the Snipd Podcast app to discover more snips from this episode

Gratitude and Growth: Conversations on Wellness and Impact

02:50 • 11min

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The Interplay of Rationality and Spirituality

13:52 • 18min

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The Illusion of Success: Finding True Fulfillment

32:16 • 5min

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From Success to Self-Discovery

37:24 • 14min

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Transformative Journeys: The Hoffman Process and Beyond

51:11 • 21min

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Building Sustainable Habits

01:11:46 • 8min

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Navigating Launch Challenges During Uncertain Times

01:19:18 • 2min

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Neuroscience, Habits, and Community Connections

01:21:07 • 18min

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Inspiring Change Through Conscious Entrepreneurship

01:39:17 • 14min

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Journey to Self-Acceptance

01:53:17 • 4min

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• Mentioned in 1,391 episodes

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James Clear

Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth.

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Patañjali.

The Yoga Sutras of Patanjali are a seminal text in yogic philosophy, composed of 196 aphorisms that guide the reader through the principles and practices of yoga. The text synthesizes various traditions, including Samkhya, Abhidharma Buddhism, and ancient ascetic practices. It describes the eight limbs of yoga (yama, niyama, asana, pranayama, pratyahara, dharana, dhyana, and samadhi) as the means to achieve a state of consciousness free from active or discursive thought, leading to liberation from material suffering and the cycle of birth and death. The sutras emphasize the distinction between Purusha (the Self) and Prakriti (non-self, matter), and the practice of samyama (concentration, meditation, and contemplation) to attain higher consciousness and ultimate freedom.

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John Mackey

In this book, John Mackey and Raj Sisodia argue for the inherent good of both business and capitalism. They illustrate how well-known companies like Whole Foods Market, Southwest Airlines, Costco, Google, and Patagonia use four tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment. The authors advocate for a more cooperative, humane, and positive future by advancing capitalism toward its highest potential through these principles.

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Mindset

The New Psychology of Success

Carol S. Dweck

In this book, Carol S. Dweck introduces the concept of two mindsets: the fixed mindset and the growth mindset. People with a fixed mindset believe their abilities are static, while those with a growth mindset believe their abilities can be developed through effort and learning. Dweck shows how these mindsets influence success in school, work, sports, and personal relationships. She also discusses how to adopt a deeper, truer growth mindset, and how this can transform individual and organizational cultures. The book emphasizes the importance of perseverance, learning from failures, and embracing challenges as key components of the growth mindset.

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Rudyard Kipling

Written in 1896 and first published in 1910, 'If—' is a poem that advises on how to rise above adversity and live a life of integrity. The speaker, addressing his son, outlines various scenarios and virtues necessary to 'be a Man,' including the ability to keep one's head in chaos, trust oneself despite doubt, and treat triumph and disaster equally. The poem is structured as a series of conditional 'if' clauses leading to a final 'then' clause, emphasizing a quintessentially British brand of stoicism and the importance of maintaining a strong will and moral character.

This is the story of a lifelong seeker. It’s about organizing your life around spiritual principles. Breaking the addiction to external validation. And always having the courage to fail.

Meet Blake Mycoskie.

Quite the change maker, Blake is most famously known as the founder of the wildly successful shoe company TOMS. He also pioneered the ‘One for One’ business model, donating a pair of shoes to a child in need for each pair sold. In turn, he sparked a generation of conscious consumers — and rebranded corporate responsibility as not only cool, but de rigueur.

But Blake’s story neither begins nor ends with TOMS.

A natural-born entrepreneur, Blake started 5 other businesses before TOMS. And he’s since moved on from his shoe empire to launch Madefor — a ten-month program that applies key principles of modern neuroscience, psychology, and physiology to make your brain and body better.

This is more than the story of an incredible entrepreneur. It’s about navigating the world through a spiritual lens. And the power of commitment to persistent personal growth.

It’s less about TOMS and more about the kind of person that imagines TOMS. It’s about intuition. The stewardship required to scale an idea into a global phenomenon — and the ongoing commitment to service that led to Madefor.

Blake is a very special human. It was an honor to finally spend some time with him. And a delight to share the experience with you.

The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify.

For those feeling stagnant or stuck, my hope is that Blake’s testimony — chock-full of sage business and life advice — ignites the inner change you seek most and guides you towards peace.

Peace + Plants,

Rich

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