Missions to Movements Inside The Hunger Project’s Monthly Giving Rebrand: 65% Growth + 20 Years of Investor Loyalty
Imagine your monthly giving program is so successful that it sparks 65% growth in new recurring gifts and sustains investor loyalty for over two decades.
In this episode, Andrea Arkow and Ashley Schenk from The Hunger Project have cracked the code and are here to walk through their nine-month rebrand and the strategy behind their award-winning monthly giving community, The Core.
Can you believe more than HALF of their 1,000+ members have been giving for over 20 years?!
They discuss their intentional use of the term investor (rather than donor), how they decreased cancellations by 5%, and what they’ve implemented to balance acquisition and retention, including quarterly newsletters with data and partner stories, community calls, anniversary emails, and a four-part welcome series anchored by a video from their CEO.
No matter what size your organization is or how much budget you have, Andrea and Ashley are packing this conversation with great takeaways to implement for your mission.
Resources & Links
Learn more about The Hunger Project on their website, Facebook, or Instagram, and check out The Core to explore their monthly giving program.
Connect with Andrea on LinkedIn.
Connect with Ashley on LinkedIn.
Bloomerang is the proud presenter of Missions to Movements.
Bloomerang is the trusted, all-in-one giving platform that connects your data, streamlines your systems, and helps your mission go further. Learn more at bloomerang.com.
If you’re building a movement, join Bloomerang’s GiveCon in St. Louis May 15-17 to learn what’s working in donor retention, AI, major gifts, recurring revenue, and community-driven campaigns. Register now and use code M2M to save $200!
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
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