Business Casual How I Plan to Fix My Business in 2026
Nov 21, 2025
Is the business broken? That's the big question Matt tackles while outlining his plans for 2026. He reflects on a sales drop in 2024 and labels 2025 as a slingshot year for recovery. A switch from promoting a course to focusing on a book is in motion. Product enhancements like a higher quality hot tub handbook are on the way, alongside major updates to the Pool Care Handbook. Matt's also revamping courses and leveraging word-of-mouth, all while increasing email and video advertising. A new short-form content strategy is aimed at boosting engagement and conversions.
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Upgrade Product Quality And Fulfillment
- Improve every product's quality and delivery; Matt is moving the Hot Tub Handbook to professional printing and third-party logistics for faster, cheaper fulfillment.
- Better physical quality and faster shipping increase perceived value and margin.
Use Second Editions To Relaunch Books
- Treat major updates as a second edition to create a new marketing moment and use a new ISBN to justify promoting to prior buyers.
- Use cover changes and edition signals to drive sales from both new and existing customers.
Rebuild Courses To Earn Word Of Mouth
- Re-record and expand courses, refresh images and syllabus, and update content to convert more buyers and justify stronger promotion.
- Aim for product-driven word of mouth: create books and courses that customers rave about.
