
Behind the Craft Full Tutorial: Use AI Agents for Coding AND Product Management | Eno Reyes (Factory)
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Feb 15, 2026 Eno Reyes, co-founder of Factory and creator of the Droid/Joy coding agent, blends AI-native engineering with product instincts. He demos building a speed-reading app with autonomous agents. He contrasts spec vs plan modes, shows QA and validation for long runs, and reveals a PM skill that generates company-aligned PRDs and workflows.
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Enterprise-First Agent Strategy
- Factory built Droid to satisfy enterprise needs like ROI analytics, codebase analysis, and controls.
- These layers differentiate it from consumer-focused coding agents and attract quality-conscious teams.
Adjust Agent Autonomy Deliberately
- Choose autonomy levels for agents based on how much you trust them to act without approval.
- Use high autonomy for long-running tasks and lower autonomy when you need strict oversight.
Spec Mode Before Execution
- Write a spec before execution by using Droid's spec mode to define what should be built.
- Edit the saved spec in VS Code and let the agent re-plan after your changes.

