Behind the Craft

Moritz Kremb, an AI founder who built a Claude Code personal OS, walks through setting up a system to manage emails, content, groceries and automations. He explains folder structure, memory loops, CLI/API tool choices, skills like automated grocery runs and video uploads, and routines for local vs remote automation. Practical, step-by-step setup guidance throughout.

Ravi Mehta, former Tinder CPO and AI instructor who teaches AI prototyping, walks through his three-layer context engineering system. He demos functional, visual, and data layers to build a music app prototype. Hear how MCP servers, JSON data, and Figma wireframes raise prototype fidelity and speed iteration.

Tibo Louis-Lucas, a solo AI founder who bootstrapped five AI products to huge revenue, shares his playbook. He covers rapid validation, pivoting to find breakout use cases, pricing and churn targets, SEO-driven acquisition, and running multiple profitable niche SaaS with a lean setup. Short, actionable stories about shipping many experiments and charging early to test real demand.

Ryan Wiggins, VP of Product at Mercury and API/MCP builder, outlines making products agent-ready and his 'Claude Code' second brain. He explains Mercury’s MCP and natural-language banking. He demos querying a massive personal knowledge base and discusses AI tooling for meeting coaching and data analysis. He also shares product lessons and model trends seen in Mercury’s data.

Dylan Field, co-founder and CEO of Figma, leads design and product strategy at a major collaborative design platform. He discusses whether AI can learn taste, how tools enable code↔canvas round trips, and why most Figma users are now non-designers. Short takes on hiring for craft, rapid prototyping, and where design tooling is headed in the AI era.

A behind-the-scenes look at how a product team builds with Codex, including a live demo that creates a game and iOS screen in seconds. They discuss writing tiny specs, designers writing more code, and short- vs long-term planning. Hiring priorities, internal adoption, and reusable tooling also come up.

Jenny Wen, Head of Design at Anthropic who leads product and UX for Claude and Cowork. She walks through using Cowork for prototypes and turning messy feedback into product insights. She explains automated weekly insight reports, rapid prototyping from ideas to wireframes, and the fast, visual planning that powers Anthropic’s shipping rhythm.

Felix Lee, CEO of ADP List and designer-builder who uses Claude Code and Figma MCP to turn designs into working apps. He demos building a globe visualization from a screenshot, a landing-page analyzer, and converting FigJam flowcharts into playable games. He also shows Figma-to-code and code-back-to-Figma workflows and discusses why designers should adopt cloud coding tools.

Geoff Charles, Ramp's Chief Product Officer known for leading AI-native product work, shares how his team uses Claude Code and internal agents to speed product discovery and delivery. Hear demos of voice-of-customer, data-analysis, and inspect agents. Topics include automated PRs, release automation, Ramp’s L0–L3 AI framework, and the evolving PM role into hands-on builders or strategic GMs.

Tom Krcha, founder and CEO of Pencil, builds an AI design tool that uses agent swarms and a JSON "pen" format. He walks through six agents collaborating to design a travel app in real time. They demo live coding integrations, platform-agnostic .pen files, parallel workflows, design systems, and how Pencil grew rapidly to wide adoption.