A Product Market Fit Show | Startup Podcast for Founders He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq
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Feb 5, 2026 Bassem Hamdy, founder and CEO of Briq and former product and marketing exec, shares his GTM playbook for enterprise. He explains pivoting to RPA bots, why selling risk reduction wins, and his ABM tactics like the 1-person webinar. He also reveals why trade shows fail, how to spot the internal challenger that will kill a deal, and why AI orchestration matters more than you think.
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Start ABM Narrow And Score Signals
- Nail a narrow ICP layer and score accounts by psychographic signals like recent growth or new hires.
- Run ABM even in Excel first; hyper-specific targeting beats buying marketing tech early.
Target Change Signals First
- Prioritize accounts with change signals: new CFO, new office, or rapid growth as they are likeliest to adopt.
- Track permits, hires, and other growth indicators to push accounts to the top of your ABM list.
Find The Challenger And Who Writes Checks
- Map door opener, champion, economic buyer and explicitly find the challenger who will kill the deal.
- Ask directly who writes the check and who stands to lose from this change; expose internal blockers early.