The Simple Business Model Used to Build a $2.4 Million Business

Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand.

Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and comfortable bedding directly to consumers into a brand that's projecting $2.4 million in sales this year.

In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets & Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets.

For more information on Colin Macintosh, Sheets & Giggles, and show notes: https://www.shopify.com/blog/sheets-and-giggles-business-model

Tune in to learn

• The business model you should follow to improve your chances of success
• How they created an 11,000 subscriber email list before launching
• Why a completely unrelated Reddit post drives them traffic and sales

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