1914: Agreena - Agritech and the rise of Carbon Farming

Agreena was founded within the industry by visionary farmers and fintech-savvies. What originated as an online commodity trading marketplace has become one of the first carbon farming platforms in the pan-European landscape. Using a set of core principles to regenerate soil, the company's unique vertically integrated solution suggests putting the farmer first – backing with the knowledge, support, and incentives to implement sustainable ag practices at scale.

In 2021 alone, Agreena serves more than 150 farmers in eight countries; and more than 50,000 hectares of farmland yielding regeneratively. Verified to the ISO 14064-2 standard, AgreenaCarbon is based on a yearly harvest cycle, with the data capture process giving farmers the opportunity for payouts from year one.

Simon Haldrup, Co-founder & CEO, Agreena, joins me in a conversation about how we are entering an exciting phase of climate action where both farmers and innovation are stepping center-stage as discussions move toward removing carbon from the atmosphere.

We discuss the Carbon Farming Initiative and how it emphasizes public funding to spur growth and create more certainty for landowners to participate.

With new funding on the horizon for carbon farming through mechanisms such as the CAP eco schemes, I learn more about how it will be essential to ensure that all programs are designed to complement what has already been created through incentives from the private sector and voluntary carbon market.

With plans to develop a carbon removal certification, the European Commission is currently positioning itself to take a leading role; getting measures in place from a governing body can ensure transparency and environmental integrity of the market.

Now is the time that requires collaboration and activation across all stakeholders – public, private, academic, civic – all hands in the soil. We discuss how technology will bring all this together.