How to Scale an 8 Figure Agency 🚀 How to Generate 1,000+ Leads with Virtual Summits (Borrowing Other People’s Lists the Right Way)
Mar 5, 2026
Kevin Sanderson, founder of LGN Marketing and summit-driven growth expert, explains how virtual summits can generate thousands of leads without paid ads. He breaks down the 15–20 speaker model, recruiting tactics to borrow other people’s lists, and the funnel and VIP upsell structure that turns attendees into long-term clients.
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Summits Let You Borrow Other People's Lists
- Virtual summits let you 'borrow' audiences from influential people to rapidly build targeted lists without paid ads.
- Kevin used this to drive nearly 1,100 registrations for the Scale Your Agency Summit by partnering with ~20 speakers.
How LGN Evolved From Amazon Summits
- Kevin transitioned from running Amazon-focused summits to offering LGN lead-gen services after demand from other niches.
- He ran events for My Amazon Guy and then shifted to LGN Marketing when clients requested summits outside Amazon.
Define A Narrow ICP First
- Do define a narrow ICP before recruiting speakers to ensure the summit attracts the right attendees.
- Kevin used “agency owners” for the Scale Your Agency Summit and matched speakers who already sell to that niche for targeted list borrowing.