UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:
https://bit.ly/41Sm05N
In this episode, Jordan Ross sits down with Kevin Sanderson, founder of LGN Marketing, to break down how agency owners can generate thousands of qualified leads by hosting virtual summits — without paid ads.
Kevin shares the exact playbook he used to help build an 8-figure Amazon agency and how he leveraged 15–20 influential speakers to “borrow” their email lists and audiences. The result? Nearly 1,100 targeted agency owners registered for a single event.
They walk through the full strategy step-by-step — from identifying your ideal audience and recruiting high-leverage speakers, to building a follow-up funnel that converts summit attendees into long-term clients.
The conversation also covers how to structure your summit for maximum list growth, how to use social proof and leaderboards to increase speaker promotion, and why the real money is made in the backend nurturing sequence.
This episode is a must-listen for:
Digital marketing agency owners looking to grow their email list fast
Founders who want to generate qualified leads without relying on paid ads
Operators exploring webinars, virtual summits, or audience partnerships
Agencies focused on building long-term list equity
⏱️ Podcast Chapters
– Why Virtual Summits Are a Million-Dollar Growth Lever
– Choosing the Right ICP for Your Event
– How to Recruit Influential Speakers
– Building the Funnel, Swipe Copy & Tracking Links
– Using Social Proof & Leaderboards to Drive Promotion
– The Backend Strategy: VIP Offers & List Nurture
– Turning Summit Attendees into Long-Term Clients
Kevin’s Workbook – https://lgnmarketing.com/workbook
Kevin’s LinkedIn – https://www.linkedin.com/in/kevin-sanderson-profile/
To learn more go to 8figureagency.co
