The Business of Authority How To Design Guarantees For Your Work + Products
Jun 5, 2023
Exploring the impact of guarantees on consumer behavior, maximizing value through guarantees in consultancy services, handling client dissatisfaction, designing guarantees for work and products, importance of reputation in professional service firms, and managing client fears through guarantees.
Chapters
Transcript
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Maximizing Value Through Guarantees
02:33 • 20min
Importance of Handling Client Dissatisfaction and Refunds
22:35 • 2min
Exploring Client Feedback and Service Guarantees
24:20 • 3min
Designing Guarantees for Work and Products
26:57 • 16min
Importance of Reputation and Guarantees in Professional Service Firms
43:02 • 2min
Managing Client Fears Through Guarantees
44:59 • 5min