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How To Design Guarantees For Your Work + Products

The Business of Authority

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Designing Guarantees for Work and Products

This chapter explores the concept of designing guarantees for projects and products, emphasizing setting high standards at the beginning to avoid issues later on. It highlights the value of incorporating guarantees into client relationships to ensure mutual satisfaction and empower oneself. The speakers discuss strategies such as bug-free guarantees and performance billing to address customer concerns and align payment terms with client satisfaction.

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