Back to the F**kture S2 Ep21: A very private function with Peter Cole
Nov 2, 2023
Peter Cole, hospitality entrepreneur and co-founder of Collectio Group, former Design Hotels CEO, explains reviving private members' clubs at scale. He explores making clubs locally authentic and culturally programmed. He discusses collective support for independents, two-sided monetisation with brands, and how club sensibilities can extend into workplaces, residences and retail.
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Platform To Scale Independent Clubs
- Collectio enables independent private clubs by providing operational and programming support to preserve local identity.
- Peter Cole positions Collectio as a portfolio enabler that helps clubs scale events and member engagement without imposing a single brand voice.
Exclusivity Through Shared Ideas
- New exclusivity is idea-driven not gate-driven: clubs attract people around a concept so strongly it repels others naturally.
- That model favours local, authentic clubs delivering luxury-level fit and finish tied to programming and community.
Give Community Building To Members
- Start community building with a clear idea and let members shape it rather than forcing a one-size-fits-all programme.
- Peter Cole recommends turning development back to members so local operators can execute authentic experiences.