As private membership clubs try to regain their privacy and mojo, on this week’s Back to the F**kture podcast The Future Laboratory’s co-founder Martin Raymond talks with hospitality entrepreneur Peter Cole about how they could go about doing it – and at scale.
The problem with most private members’ clubs is that they’ve become too public. While luxury itself has returned to being gated, exclusive, bespoke and more personalised as our Gilded Luxury macrotrend explores, members’ clubs, with few exceptions have become ubiquitous, inclusive, open and – depersonalised. You’ve been to one, you’ve been to them all. Same drinks, same DJ, same gong bath therapy in the gym, same Taylor Swift covers in the lift. Not quite what you signed up for!
But as Cole explains, this could just be the beginning of the Collectio journey. Naturally, he understands that property developers, faced with the on-going reality of TWAT days (Tuesday, Wednesday and Thursday in the office), and global organisations that are keen to consider what community means in the new Work States landscape, could also avail of the service.
You can find out more about Peter Cole and the Collectio Group on the Back to the F**kture podcast
