Will Power Podcast by Will Humphreys Why Your Hardest Days Are Your Best Investments with Nathan Shields
In this powerhouse episode of the Will Power Project, Will sits down with long-time collaborator and industry leader Nathan Shields (Founder of the Private Practice Owners Club). Nathan has navigated the entire entrepreneurial lifecycle—from grinding out paper notes at 4:00 AM in a single clinic to scaling, selling, and now coaching hundreds of other owners.
The conversation centers on a pivotal moment in Nathan's recent career: having to fill two hours of "dead air" at a high-stakes workshop with zero preparation. He reveals how decades of "business ownership tuition" allowed him to facilitate a masterclass off the cuff, proving that your past struggles are actually a well of wisdom waiting to be tapped.
In this episode, we break down:
- The "Technician’s Trap": Why being a great therapist is often the biggest hurdle to becoming a great business owner.
- The Price of Tuition: Reflecting on the "millions" lost to inefficiency and why hiring a coach is cheaper than letting life teach you the hard way.
- Judgment vs. Effort: Relearning your value as your business grows from $1M to $3M and beyond.
- The Courage to Confront: Why your growth velocity is directly proportional to your ability to have hard conversations.
- A Message from the Future: What a 90-year-old version of yourself would say about your current business stress (Spoiler: It involves more grace and more moisturizer).
Connect with Nathan Shields
- Podcast: Private Practice Owners Club (Over 350 episodes of industry-leading content).
- Community: Join the Private Practice Owners Club Facebook Group.
- Fractional CFO Program: Reach out to Nathan directly at nathan@ppoclub.com to learn about the Profit Intelligence Program and plug the revenue leaks in your practice.
- Upcoming Event: Join the PPO Club Conference in San Antonio, October 15th–17th, 2026.
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