POV: You Just Became My Copywriting Client — Here’s What Happens Next

Feb 5, 2026

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You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next?

I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on.

So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client.

TOPICS & TANGENTS

— The exact 20-step process from inquiry to launch

— Why I will absolutely never respond to inquiries with an automated email

— The discovery call as more of a vibe check than anything

— My Google Doc wireframes

— Why zero clients have needed a second round of revisions in four years

— Why I’m a hoe for italics

POINT OF THE STORY

When you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you.

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.