The Free Toaster News Pod #7 - TU's $56MM Purchase of Monevo - How's It Going?
In April 2025, Transunion completed its acquisition of Monevo (a UK-based credit prequalification platform).
In today's News Pod, Nick discovers that TU paid $56MM and that TU expects the Monevo acquisition to be immaterial to FY 2026 growth for TU. (Sources of that information below).
Carlos and Nick discuss the Monevo business model and speculate on why growth could be muted in the US market.
Please note: While recording the Pod, Carlos thought he heard Nick say that TU expects the revenue contribution in 2026 from Monevo to be immaterial (instead of the growth contribution from Monevo in 2026 to be immaterial). That colored his commentary in the episode.
Sign up for The Free Toaster Newsletter (www.thefreetoaster.com) to get our curated news at the intersection of consumer lending & marketing, published every Wednesday.
And then come here on Fridays to get our hot takes on a select story (or two) from that edition.
******
"In October 2021, we acquired a 30% equity interest in Monevo Limited (“Monevo”), which we accounted for as a Cost Method Investment. On April 1, 2025, we acquired the remaining 70% of the outstanding equity of Monevo and gained control of Monevo by exercising a call option we had obtained when we made our initial investment. The strike price of the call option paid at closing was $56.0 million, which was funded with cash on hand. Cash acquired from Monevo in connection with the transaction was $0.3 million, resulting in a net cash payment of $55.7 million. There was no contingent consideration related to this transaction."
"Additional revenue growth assumptions:
The impact of our Monevo acquisition is expected to be immaterial for Q1 2026 and FY 2026."
*****
A word from our sponsor, Bulldog Media Group:
Bulldog Media Group is a leading performance marketing company that specializes in online customer acquisition for clients in the financial services industry. Since 2000, they have focused on financial services digital marketing as their core niche.
https://www.bulldogmediagroup.com/
To support The Free Toaster Podcast, please visit our sponsors:
A word from our sponsor, Spinwheel:
Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!
https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=feb
A word from our sponsor, Fintel Connect
Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.
A word from our sponsor, New Market Growth:
New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.
Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.
If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com