Build With AI # 154 I Replaced an 8-Person Marketing Team With Claude Code (full tutorial)
Apr 1, 2026
James Dickerson, aka The Boring Marketer, is a marketing consultant who builds systems with Claude Code. He walks through building a full marketing funnel live. Topics include a 14-day email nurture framework, quiz-based lead qualification, and using reusable 'skills' to replace expensive agency work.
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Embed Persuasion Principles In Sequences
- Insight: Persuasion frameworks like Cialdini's materially boost conversion when embedded into sequences.
- James explicitly layers reciprocity, social proof, authority and scarcity across emails to increase perceived value and urgency.
Start With An IDE And Install Claude Code
- Do install an IDE and Claude Code to treat it like your primary LLM and workflow hub.
- James recommends Cursor or VS Code, run the one-line Claude Code install, authenticate and use the IDE terminal for better visibility and control.
Use A Short Quiz To Qualify And Learn
- Do use a quiz funnel to both qualify leads and capture market data for tailored follow-ups.
- James builds a 3-minute wealth readiness quiz that captures investable assets, gaps and communication cadence to personalize the follow-up email course.
