The Marketing Millennials 315 - The Inside Scoop on LinkedIn Marketing with Alex Rynne, Senior Content Marketing Manager at LinkedIn
7 snips
Mar 5, 2025 
In this conversation, Alex Rynne, Senior Content Marketing Manager at LinkedIn, shares her decade of insights on leveraging LinkedIn for B2B marketing. She reveals common brand mistakes and discusses the importance of video content, emphasizing that LinkedIn has its own identity, distinct from TikTok. The duo also highlights the power of commenting on posts to boost engagement and how authentic personal branding can enhance trust. With tips on audience-centric strategies, this chat serves as a treasure trove for marketers looking to elevate their LinkedIn game.
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Video Content on LinkedIn
- Showcase your company's personality and humanize your brand with video content.
- Don't strive for perfection; relatable imperfections make you more approachable.
Boosting Posts and Paid Strategies
- Boost high-performing organic posts to reach a wider, targeted audience.
- Use organic strategy as a testing ground before investing in paid campaigns.
The Power of Comments
- Use comments to test headlines and engage with others' content.
- Provide valuable comments that add to the conversation, avoid spam.