Unlock Your Way with STK Ep17 Kevin Maney - Category Design and Creating Intended Consequences
Feb 18, 2024
Kevin Maney, author and journalist known for Play Bigger and Intended Consequences, brings category design and responsible innovation to the fore. He explores building new market categories, ethical questions around AI and IP, and practical playbooks for founders. Conversation also touches on advisory practice, impact investing, and creative ways to explain tech.
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Design Your Category To Win
- Categories are often winner-take-all, so designing a new category increases the odds you become the dominant player.
- Define and set expectations for the category to put your company in the driver's seat and shape competitors' responses.
Embed Responsible Innovation
- Build responsible innovation into company processes from day one by creating a playbook for founders and CEOs.
- Make intended consequences part of everyday decision-making rather than an afterthought.
AI Needs Guardrails Like Nuclear Tech
- Rapid AI releases risk large-scale harms when guardrails and knowledge are missing.
- We need regulatory and design frameworks like past technologies did to balance progress and safety.
