What do you build when your country collapses, and doing nothing isn’t an option?
In this episode of Tomorrow’s Bites, we sit down with Rudolph Elias, founder of Agreen and 2XPND, to unpack one of the most intense and unconventional food entrepreneurship journeys we’ve ever recorded.
When Lebanese farmers were throwing apples onto the streets because they couldn’t sell them, Rudolph started building an ecosystem. What followed was the launch of more than 300 organic products, spanning fruits, dairy, honey, olive oil, ready meals, and eventually a breakthrough cheese-snack technology that could reinvent how we think about protein, food waste, and shelf life.
This conversation goes far beyond product innovation.
We explore:
Why farmers are paid cents while consumers pay premium prices
How Lebanon’s crisis exposed the fragility of global food systems
Why Rudolph believes organic only works if markets are guaranteed
How a cheese snack can replace junk food, whey protein, and popcorn
Why taxing “poison” might be the fastest way to fix agriculture
What it really means to build impact when institutions fail
And much more..
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😊 The Guest: Rudolph Elias
Look into the company: Agreen & 2XPND
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