Tomorrow's Bites with Andrés and Sjacco

Most health brands don’t fail because they lack good intentions.They fail because good intentions aren’t enough.In this episode of Tomorrow’s Bites, we sit down with Hana James, co-founder of Greenhouse, to unpack what it really takes to build a health food brand that lasts more than a trend cycle.Hana didn’t start in business. She was on track to become a doctor. But during that journey, she realized something powerful: medicine is often reactive, while food can be proactive. That shift led her to build something different.From selling out on day one in freezing Toronto winters, to expanding into the U.S. market, Hana shares:Why product quality is non-negotiableHow branding evolves without losing identityThe uncomfortable truth about flops (yes, even garlic shots)Why storytelling matters more than ever in crowded marketsAnd what it takes to scale a mission-driven health brand without compromising your valuesThis is a conversation about resilience, iteration, ego checks, and long-term thinking.If you’re building in food, health, or consumer products, this episode is for you.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Hana JamesLook into the company Greenhouse

GO FUND ME TO HELP FAVAMOLE AFTER THE FIRE: https://www.gofundme.com/f/from-fire-to-regeneration-support-favamole/cl/What if the best thing your co-founder ever did for your company was go on holiday?In this Build in Public episode of Tomorrow's Bites, Andres Jara returns with a month that threw everything at him at once: two accelerator demo days, new funding, a Finnish retailer landing in his inbox, a house move, and a co-founder on the other side of the world. The result? An accidental masterclass in what it actually means to build something bigger than yourself.Because here's what nobody tells you: the moment you have to do your co-founder's job, you stop taking it for granted.Andres shares what this month really looked like: the overwhelm, the role swap, and the unexpected appreciation that came from it:Why finishing second in a 30-company pitch competition can feel like winningHow LinkedIn visibility pulled a Finnish retailer straight to Favamole's door without a single cold emailWhat swapping roles with your co-founder teaches you that no meeting ever couldWhy saying yes to everything is a superpower that slowly becomes a liabilityThe honest cost of moving house, closing funding, and running solo operations simultaneouslyAnd why spring and the first real sprouts above the ground finally feel earnedThis is a conversation about overwhelm, gratitude, and the quiet confidence that comes when you realize the company can move without you holding everything together.If you're building with a co-founder, or wishing you had one, this episode will hit differently.Share this with a founder who needs to hear it.🙏 LEAVE A REVIEWIf you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠Linkedin⁠⁠⁠📸 ⁠⁠⁠Instagram⁠⁠⁠⁠⁠🌎 ⁠⁠Website⁠⁠

Most sustainable food startups think the hardest part is growing better vegetables. But you hit the real wall the moment you need to get those vegetables into kitchens.In this episode of Tomorrow's Bites, we sit down with Nita van Dam, co-founder of Nimble, to unpack why the gap between nature-inclusive farmers and professional kitchens is wider and stranger than most people think.Nita didn't start in business. Half Thai, half Dutch, raised on questions, she studied human ecology, spent time farming, and worked inside commercial kitchens. What she found was a broken middle: farmers growing exceptional, wonky, seasonal produce that the food industry simply wasn't built to receive. So she built Nimble a fair, flexible processing facility that transforms Dutch nature-inclusive vegetables into ready-to-use mixes for chefs, catering companies, and hospitals.But selling impact into institutional kitchens is a masterclass in friction. In this conversation, Nita reveals:Why "sustainable" vegetables don't sell themselves and what actually moves kitchens to switchHow seasonal supply, menu planning cycles, and centralized catering create invisible walls for food startupsWhy the wonky vegetables nobody else wants are actually Nimble's hidden advantageWhat it really feels like to push against a system that doesn't push backHow steward ownership shapes the kind of investors and mission you attractAnd why voting with your fork, even in a hospital, might be more powerful than any policyAnd much more...🙏 LEAVE A REVIEWIf you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠😊 The Guest: Nita van Dam🌱 Look into the company: Nimble

How do you actually find the right investor?Many founders believe it starts with the perfect pitch deck, the right numbers, and a polished presentation. But sometimes, the real connection happens somewhere else entirely.In this short episode, Andres Jara, co-founder of Favamole, shares how a simple and honest conversation at a regenerative agriculture conference led to a €250K investment.Instead of pitching metrics and projections, the conversation started with something much more human: the personal struggles behind building a startup.That moment of authenticity created alignment. And alignment created trust.The lesson is simple but powerful. Investors are not only looking for numbers. They are looking for people, values, and a clear reason why the work matters.In just 10 minutes, we explore why the best partnerships often start with honesty rather than a pitch.Listen to the whole conversation with Andrés ⁠here⁠.

Jan Dirk did something almost unthinkable in Dutch agriculture: he stepped out of the conventional dairy system, reduced his herd, stopped using antibiotics, kept horns on his cows, rebuilt his barn, and committed to raw milk cheese, all while others scaled up.The result? An award-winning regenerative cheese brand built on soil health, biodiversity, and deep observation, not industrial efficiency.In this episode, Jan Dirk shares how he:Went from doubling his herd to cutting it backLost money for years before finding his pathBuilt a circular, low-input system where dung beetles, birds, and mycorrhiza do the workCreated a premium raw milk cheese brand (Remeker) that competes on taste, not volumeReduced external inputs while lowering costs and increasing resilienceWe go deep into regenerative dairy, horned cows, raw milk, soil fungi, grazing systems, and why “bigger and more efficient” may be the wrong KPI for the future of farming.For founders, farmers, and food innovators who believe taste, soil, and long-term thinking matter more than short-term yield, this conversation is a must-listen.If this episode shifts your perspective, share it with someone in agriculture or food who needs to hear it.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠Look into the farm Remeker

What happens when the dream you’re building starts building pressure back on you?In this raw and honest Build in Public episode, Andres shares what most founders don’t talk about: the silent stress of fundraising, due diligence, grant deadlines, sales targets, and scaling, all at the same time. From applying to a €3.9M subsidy to juggling investor conversations and major wholesaler pitches, the stakes are rising. And so is the cortisol.But here’s the uncomfortable truth: if you don’t manage your nervous system, your business will eventually manage you.We unpack what stress actually feels like in year two of building a food startup,the subtle shift from “I feel stressed” to “I am stressed,” the attachment to outcomes when the runway shortens, and the mental domino effect founders experience when everything suddenly feels urgent.At the same time, we dive into the practical realities of scaling:Why fundraising is a full-time jobWhat 50+ investor conversations teach you about money and powerHow small product tweaks (like reducing oil) can unlock major commercial breakthroughsWhy convenience and experience are key when selling into wholesalersHow bold iteration turned feedback into growthAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠⁠

Elspeth Hay, author and researcher of traditional foodways and agroforestry, explores how nut trees and oak ecosystems once fed communities. She uncovers why industrial monocultures and policy erased tree foods. Conversations cover acorns and chestnuts as staples, how land policy reshaped diets, the role of fire in oak landscapes, and why entrepreneurs should learn from keystone species.

Why did selling sustainable coffee directly to consumers fall flat, while selling it to businesses unlocked real traction?This short dives into a hard lesson many impact startups learn too late. Good values do not automatically translate into consumer demand. Awareness does not equal willingness to pay.With Sebastian Nielsen from Slow Coffee, we unpack why the B2C story struggled. The education burden was too high, the margins too thin, and the decision-making too emotional and inconsistent.Then comes the pivot.By moving into B2B, everything changed. Businesses understood the value faster, decisions were clearer, volumes made sense, and sustainability became part of a system rather than a moral choice at the shelf.This is not a story about giving up on impact. It is a story about finding the right market to make an impact.In just 9 min, you get a clear and honest look at why B2B succeeded where consumer marketing failed, and what founders should learn before choosing their go to market strategy.Listen to the whole conversation with Sebastian here.

What if the biggest reason we waste food isn’t laziness, but lack of transparency?In this episode of Tomorrow’s Bites, we sit down with Evelien Moriau, founder of Ostras, a startup that’s turning everyday grocery shopping into a data-powered tool to fight food waste, save money, and change consumer habits at scale.After years in consulting, Evelien made the leap into entrepreneurship with a simple but radical idea: if supermarkets won’t share real-time data about short shelf-life products, consumers can. Inspired by platforms like Waze, Ostras crowdsources supermarket data directly from shoppers—putting transparency and power back into the hands of the people.In this conversation, we unpack:Why sustainability alone doesn’t change behavior (and what does).How crowdsourcing can outperform top-down food waste solutions.The psychology behind habit change in grocery shoppingWhy food waste is a consumer problem as much as a supply-chain one.How incentives, not guilt, drive real impact.This is a grounded, honest look at what it takes to build a food tech startup that operates at the intersection of behaviour, data, and climate impact, without relying on idealism alone.🎧 Listen now to discover how small daily actions, multiplied by millions of people, could quietly reshape the food system.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Evelien Moriau

"If you don’t sell, the mission dies."It’s a sentence most impact-driven founders avoid saying out loud, but year two has a way of forcing honesty.In this Build in Public episode of Tomorrow’s Bites, we sit down again with Andres Jara, co-founder of Favamole, to unpack the unfiltered reality of building a food startup beyond the hype of year one. The vision is still alive. The mission still matters. But this time, the focus is clear: sales, structure, and survival.We talk about what really changes after you’ve “made it through” the first year. Why delegating feels lighter than holding on. Why foundations matter more than visibility. And why many purpose-driven startups fail not because the idea is wrong, but because cash flow is ignored for too long.This is a conversation about:The uncomfortable shift from storytelling to sellingLetting go of control before you become the bottleneckWhy impact without revenue is just intentionHow year two separates belief from executionNo pitch decks. No polished lessons. Just the real trade-offs founders face when idealism meets reality.🎧 If you’re building something that’s meant to last, this episode will feel uncomfortably familiar, and deeply necessary.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠