
The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed
12 snips
Feb 15, 2023 AI Snips
Chapters
Transcript
Episode notes
Early Outbound
- Start outbound motions early, even if it's difficult.
- Don't wait for self-serve to flatline before going proactive.
Outbound and PLG
- Get to $10M ARR without salespeople to validate product-market fit.
- Start experimenting with sales early as a founder to refine narratives.
Outbound Fury
- At Google, Raj Sarkar's team used "outbound fury" to gain attention.
- They hijacked Microsoft's Office 365 launch with a viral blog post.
