The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed

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Feb 15, 2023
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ADVICE

Early Outbound

  • Start outbound motions early, even if it's difficult.
  • Don't wait for self-serve to flatline before going proactive.
ADVICE

Outbound and PLG

  • Get to $10M ARR without salespeople to validate product-market fit.
  • Start experimenting with sales early as a founder to refine narratives.
ANECDOTE

Outbound Fury

  • At Google, Raj Sarkar's team used "outbound fury" to gain attention.
  • They hijacked Microsoft's Office 365 launch with a viral blog post.
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