Silicon Valley Girl: AI, Tech and Career Growth How AI Is Reshaping Business and Who Will Win | Oscar Höglund (CEO, Epidemic Sound)
Jan 10, 2026
Oscar Höglund, CEO of Epidemic Sound, shares insights on how AI is reshaping the music industry and business strategies. He explains how music drives emotional connection in videos and discusses the importance of understanding value chains for scaling companies. Oscar emphasizes the need for AI to democratize tools and advises founders to think deeply before rushing into AI solutions. He also highlights the significance of grit and generosity in success, along with maintaining a work-life balance and the value of rigorous analysis.
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Make Music Fit The Edit
- Adapting music length to fit an edit removes friction for editors and protects creative flow.
- Epidemic's AI can alter track length so creators don't have to re-edit stories to match music.
Decide Your Sound First
- Do define how you want your brand or channel to sound before picking music.
- Use data-driven suggestions and emulate creators who evoke the emotion you want to achieve.
Bought Rights To Unlock Use
- Epidemic began as a one-trick legal innovation: buying full rights from artists to simplify online use.
- That upfront ownership model created instant product-market fit for online creators.