Advice for creators: define your sound

In this episode of Silicon Valley Girl, Marina Mogilko sits down with Oscar Höglund, CEO and co-founder of Epidemic Sound, the $1.4B music platform powering more than 3 billion daily views worldwide.

Oscar shares the frameworks behind scaling a global company, including how to truly understand value chains, why AI should be used to democratize professional tools, and why the “Three Whys” analysis matters more than rushing into AI products. He also breaks down what founders often get wrong when building with AI and how to think long term while scaling fast.

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