The Extraordinary Business Book Club

Episode 452 - Creative Velocity with Leslie Grandy

May 5, 2025
Leslie Grandy, a seasoned global product executive and founder of the Product Guild, challenges the notion that creativity is an inherent talent. She shares her transformative journey from feeling creatively inadequate to recognizing creativity as a problem-solving skill, which anyone can develop. Discussing her book, Creative Velocity, Leslie offers practical techniques for nurturing creative confidence. She also explores the role of generative AI in enhancing creativity, while sharing lessons learned from her own book production journey. Engaging and insightful!
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ADVICE

Train Your Brain Daily

  • Engage your brain daily by solving puzzles or doing new activities to strengthen creative thinking.
  • Embrace unconventional connections and break habits to train your brain away from typical patterns.
ADVICE

Use Flow States to Create

  • Give yourself time and space to find connections subconsciously, often accessible in a flow state.
  • Use activities like running or showering to trigger flow states and boost creative problem-solving.
INSIGHT

AI as Creative Partner

  • Reframe generative AI as a creative partner, not an answer machine.
  • Use AI to explore ideas broadly while applying human discernment to filter valuable outputs.
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