Ninja Selling Podcast Trim Your Database!
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Nov 19, 2019 They argue for an annual cleanup of your contact list and explain when to start. They cover which contacts deserve a protected business roster and which should be moved out. They describe simple yearly check-ins by phone and how those calls create natural follow ups. They explain using reminders, CRM notes, and moving people between lists to keep your network effective.
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Trim Your Business Database Each Year
- Trim your business database annually to remove people who create negative energy or anxiety when you see their name.
- Keep broad contact records elsewhere, but move uninterested or draining contacts out of your close flow so calls feel natural, not forced.
Differentiate Warehouse Contacts From Active Flow
- Distinguish between a broad contact warehouse and a tighter active database of people you genuinely care to check in with annually.
- The active group should be people you can realistically pick up the phone and call once a year without dread.
Prioritize Calls By Who Jumps Off The Page
- Start database calls with the names that jump off the page and work down; mark those that make calling feel like work for review.
- If a name causes dread or you avoid calling, move them out of your close flow or into an automated drip instead.