Can't Stop the Growth CSTG 248: Build a Culture They Never Want To Leave with JM Ryerson
Feb 3, 2026
JM Ryerson, leadership strategist and founder of Let's Go Win, helps companies scale by clarifying identity and values. He explains why culture must come before marketing. Short, practical talk on making three core values stick. Covers hiring and firing for fit, clear accountability, meeting rhythms, and leading different generations.
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Start With 'Why' And Ideal Client
- Start with your why and ask who you serve and why it matters.
- Use those answers to stop chasing every customer and to attract the right ones.
Use Recognition To Cement Values
- Recognize people who live the values to reinforce culture and boost engagement.
- Use weekly stories and manager nominations to make values tangible and memorable.
Simplify And Repeat Core Values
- Make core values simple and repeat them constantly so people remember them.
- Prefer three memorable values and surface them in every meeting and recognition.
