The Art of Selling Online Courses 232 How I Created a Career That Didn't Exist
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Feb 19, 2026 Sahara Rose DeVore, founder of The Travel Coach Network and creator of an ICF-accredited travel coach certification, turned travel and wellness expertise into a new career category. She explains creating demand for a role that did not exist, smart low-cost ad experiments including Reddit, and how a single deadline funnel and better lead magnets dramatically boosted email growth and sales.
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Use Price Drops As A Core Strategy
- Use strategic price drops and seasonal promotions to drive most sales.
- Offer a very low Black Friday price to convert hesitant buyers and build momentum.
Test Low-Cost, Uncommon Ad Channels
- Run low-budget paid ads across Facebook, Instagram and Google for steady traffic.
- Test unconventional channels like Reddit ads because lower competition can reduce cost-per-click.
Nurture New Leads With Education Funnels
- Send ad traffic to a detailed landing page but capture emails with a lead magnet for slower education.
- Use recorded trainings, podcast episodes and free mini-courses to nurture prospects before purchase.