Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The most underrated signal brands should optimize for
Feb 13, 2026
Tim Sanders, Chief Innovation Officer at G2, oversees large-scale B2B buyer behavior data. He discusses how AI-powered search is reshaping enterprise software discovery. He highlights using markdown-formatted key takeaways at page tops to improve AI crawling. He explains why transparent pricing helps models calculate expected value for buyers.
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Put Key Takeaways At Page Top
- Place a short markdown list of key takeaways at the very top of product and sales pages to aid bots.
- This dramatically increases the chance your pages are crawled and included in AI training and references.
Transparent Pricing Improves Model Clarity
- Transparent pricing reduces confusion for AI models and helps buyers calculate expected value.
- Opaque pricing hands leverage to sellers and complicates enterprise buying decisions and model recommendations.
