No Bullsh!t Leadership Does Innovation Create Value? Sexier isn't always better
Nov 10, 2020
They strip away the mystique of innovation and define what truly counts as new. They compare disruptive breakthroughs with sustaining improvements and use real market stories. They explore why big incumbents struggle and when newcomers win. They focus on everyday internal improvements, governance, funding and avoiding shiny ideas that do not create real value.
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Kodak's Digital Miss Cost The Company
- Fear of cannibalisation stopped Eastman Kodak from commercialising its 1975 digital camera invention.
- Martin G Moore recounts Kodak shelved digital because it would have eaten its profitable 35mm film business.
Don't Expect Big Firms To Fund Wild Ideas
- Expect established firms to favour predictable returns because robust investment processes favour low-risk projects.
- Martin G Moore warns that high-risk disruptive ideas often lose capital fights to established product suites with predictable profits.
Materiality Makes Disruption Uneconomical
- Materiality makes small innovations unattractive when core revenue is huge, slowing transition to new technologies.
- Martin G Moore notes billion-dollar coal power revenues make investing a few million in cleaner tech a tough choice.
