Augustinus Bader Co-Founder & CEO: Charles Rosier – Stem Cell Science, The Cost of Conviction, & Building a Skincare Icon

The Gstaad Guy sits down with Charles Rosier, co-founder & CEO of Augustinus Bader, the biotech skincare brand that brought revolutionary stem cell science out of the medical world and into the hands of consumers, to explore what it truly takes to build something extraordinary from the edge of the impossible. From a dramatic change in career path to navigating near bankruptcy, Charles reflects on the determination, sacrifice, and quiet self-belief that kept the vision alive when almost nothing else did.

The conversation moves through the science behind the brand, the challenge of democratising skincare without compromising its integrity, and why building a strong identity in one of the world's most competitive industries demands as much courage as it does innovation. Charles shares what he looks for in a team, how the perception of skincare is evolving, and why trusting the process, even when the process is brutal, is the only way to create something that lasts. A compelling conversation about medicine, reinvention, and what happens when science and luxury finally meet.

Filmed at The Twenty Two (London), Gingko Suite.

(00:00) Intro ✨🎙️

(00:34) Who Is AB? 🙋👤

(03:45) Early Applications 🧴✨

(05:55) Purpose 🎯❤️

(08:00) Launching A Brand 🚀🌟

(10:00) The Idea 💡🔮

(11:14) Democratising Skincare 🤝🏻💆

(14:59) Perception Of Skincare 👁️🧴

(20:10) Ingredients 🌿🔬

(21:35) The Rich Cream 💎🧴

(27:01) Becoming A Founder 👔🚀

(31:33) Skincare Landscape 🌍🧴

(36:10) Ready To Sacrifice Everything 💪🏻🔥

(39:53) Packaging 📦✨

(44:08) Becoming A Skincare Entrepreneur 💼🌟

(48:34) What To Look For In A Team 👥🔍

(51:34) Running A Business In London 🇬🇧💼

(55:42) À La Poubelle vs. Fantastique 🗑️✨

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