Tactical & Practical You're Under Utilizing Your Post Purchase Survey
Mar 4, 2026
They reimagine post-purchase surveys to collect marketing-shaping answers instead of basic attribution. Topics include timing of first brand exposure, who supports customers' health journeys, daily supplement habits, and favorite ways to stay active. Also covered: a price test that boosted profit, tactical Meta advertising tips, and a candid Marketer's Anonymous confession about quitting over broken promises.
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Rethink Post Purchase Survey Questions
- Do stop using post-purchase surveys solely for attribution and instead ask questions that shape future marketing.
- Nate Lagos recommends asking when customers first heard about you to reveal long consideration cycles and credit past marketing efforts.
Most Customers Have Long Consideration Windows
- People often discover a brand long before they buy, with ~20–30% first hearing about it over a year earlier.
- Nate Lagos uses this to argue marketers must value long consideration windows and credit older ads for current sales.
Ask Behavior Questions To Guide Marketing
- Do ask behavioral and context questions in post-purchase surveys to guide content, events, and influencer choices.
- Nate Lagos asks who supports customers, how supplements fit daily, and favorite ways to stay active to shape strategy.