Did you know that you don't have to just ask "How did you hear about us?" in your post purchase survey?
I think it's way less valuable to use it as a form as attribution, and way MORE valuable to ask them questions that'll shape your marketing strategy in the future.
At Adapt, I'm asking
"When did you first hear about us?"
"Who supports you on your health journey?"
"How do supplements fit into your daily routine?"
"What's your favorite way to stay active?"
Each of those will affect how we measure our marketing efforts, how we position our brand, what kind of organic content we'll create, which influencers we'll partner with, and what IRL events I'll want us to be a part of.
Those insights are way more valuable to me than hearing someone try to remember where they heard about us.
- Then, we have some winning results from a brand who just INCREASED their prices
- Tweet of the week is really tactical Meta advice
- A JUICY Marketer's Anonymous from a guy who's about to quit his job
