Episode 130: How to make LinkedIn work for your niche, with Amanda Richardson

Do you think your business is too niche for LinkedIn? Do you hold off using the platform because you don’t think it will work for the type of business you run?

Time to think again! This week on the podcast, I interview US-based Culinary Brand and Anniversary photographer Amanda Richardson. Amanda helps culinary professionals (and personal private chefs in particular) who want to strategically grow their brand through the art of photography.

Amanda’s story is fascinating – with a background as a chef, she re-trained and pivoted her career several times. By combining her love for food and wine with photography, she first learnt how to take photos of food before training in how to photograph people too.

In this episode, Amanda shares exactly how she used her unique passions and skills to identify a specific set of ideal clients and serve their needs. By becoming a skilled photographer of both food and people, Amanda is able to help her clients showcase their culinary creations as part of their personal brand. Tune in to find out how, by sharing content on LinkedIn that’s strategically targeted to her audience, Amanda’s been able to grow her network and become a well-known professional in her specific niche.

You will learn…

1. Why it’s important to be able to empathise and sympathise with the unique needs of your clients.
2. How to make sure your LinkedIn headshot stands out.
3. How to use LinkedIn articles to connect and engage with more of your ideal customers and clients.

About Amanda If you’d like to connect with Amanda, you can find her on her website, on LinkedIn, and Facebook.

Resources mentioned in the episode Katelyn James Photography.

Do you want to learn more about using LinkedIn for business? If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my membership designed to help you create an effective LinkedIn strategy and start building your network on LinkedIn.

Download my FREE LinkedIn guide Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.

More about me

If you found this episode useful, come and join Amanda and me on Friday 26 th June 2020 for our LinkedIn live catch up.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. If you haven’t subscribed yet, why not?