Limited Supply S10 E7: Listener Mailbag: Adventures in Customer Acquisition
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Dec 18, 2024 As 2024 approaches, the focus is on innovative customer acquisition tactics. With a tight budget, optimizing ad spending requires understanding your audience and improving landing pages. Fun marketing acronyms like ROAS, MER, and CAC get demystified. Influencer marketing strategies, such as unique coupon codes, are explored to boost engagement. Additionally, enhancing mobile user experience is key, particularly for users with slow internet, emphasizing the importance of a smooth, fast-loading design.
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Measuring Ad Effectiveness
- Measure ad creative effectiveness through rigorous testing within your ad account.
- Use platforms like Motion to visualize data and compare creative performance.
Simplifying Marketing Metrics
- Understand key metrics like CPM (cost per thousand), CTR (click-through rate), CPC (cost per click), AOV (average order value), and ROAS (return on ad spend).
- Consider using platforms like Northbeam for accurate attribution across channels.
Improving Email/SMS Deliverability
- Improve email deliverability by creating engaging content that encourages opens, clicks, and replies.
- For SMS, send targeted messages and avoid overloading inboxes to prevent spam complaints.